What GSC BI is and how to use it
A free dashboard that pulls Google Search Console data from every property in your Google account into one place, keeps its own history beyond the 16-month window Google shows, and helps you find where clicks are being won and lost.
Who it is for
If you own or manage more than one site, Search Console makes you open each property separately, and it only ever shows the last 16 months. GSC BI is built for exactly that situation: agencies and site owners who run 5, 20 or 50 properties and want one screen that answers "did traffic go up or down this week, and on which site" without clicking through each property by hand.
It is not a replacement for Search Console. It reads the same official data through Google's API and organizes it for portfolios. Everything it shows comes from your own verified properties.
What it does
- Aggregates every property. Clicks, impressions, CTR and average position across all connected sites, ranked so the biggest movers surface first.
- Keeps your history. Search Console drops data older than 16 months. GSC BI syncs daily into its own database, so your history keeps growing and year-over-year comparison becomes possible over time.
- Shows what changed. Every metric is compared against the previous period, so a drop in position or clicks on any query or page stands out instead of hiding in a table.
- Breaks down by query, page, country and device with filters, the same dimensions Search Console offers, but across the whole portfolio at once.
- Submits URLs for indexing through Google's Indexing API for accounts that enable it.
How it works
- Sign in with Google. Authorization uses Google OAuth with read-only Search Console access (plus optional indexing). You grant access to properties you already own; the app cannot see anything you have not verified in Search Console.
- Daily sync. Once a day the dashboard pulls the latest metrics for your enabled properties and stores them. You can also sync on demand.
- Read the dashboard. Start on the portfolio view, drill into a single site, a single query or a single page, and compare periods.
Domain property vs URL-prefix property
Search Console offers two ways to add a site, and the choice affects what you see here. A domain property (added by DNS record) covers every subdomain and both http and https under one roof, so it is the cleanest source for whole-site totals. A URL-prefix property covers exactly one prefix, which is useful for granular verification and for granting access to one section without the rest.
If you verified both kinds for the same site, GSC BI defaults to the domain property to avoid double counting, and you can change that in Settings.
Why the numbers can differ from a single Search Console screen
Two honest caveats worth knowing. First, Search Console publishes data with a two to three day delay, so the most recent day is usually incomplete; GSC BI ends every period on the last day that actually has data. Second, when data is broken down by query, Google omits anonymized (rare) queries, so query-level totals are slightly lower than the property total. This is a property of the official API, not of this tool, and Search Console itself behaves the same way.
Pricing and data
GSC BI is free to use. Your Search Console data is stored to power the dashboard and is never sold or shared. You can remove your account and all associated data at any time from Settings, or read the data deletion instructions.